Customer Overview
Saturdays is transforming modern eyewear in Indonesia by offering high-quality, stylish frames at accessible prices. Their omnichannel approach combines digital convenience with in-store experiences, including mobile apps, home try-on, and lifestyle-driven retail stores. Behind this smooth customer journey lies a complex logistics operation that needs to match the brand’s premium, consistent experience.
Challenge
As Saturdays scaled across Jabodetabek, their operations began to face several logistical roadblocks:
- Inefficient stock transfers and lens movement: Relying on same-day couriers became costly and unpredictable.
- Replenishment delays: Daily restocking between warehouse, edging center, and retail stores had to be tightly coordinated, especially for high-SKU, fast-moving inventory.
- Maintaining handover consistency: A premium brand experience required standard operating procedures (SOP) even behind the scenes — something gig platforms couldn’t guarantee.
- Lack of control with on-demand platforms: GrabExpress and GoSend didn’t offer the SOP compliance or trained, repeat riders needed for Saturdays’ needs
Dash Solution
To address these challenges, Dash implemented a programmable fleet model:
- Dedicated couriers trained on Saturdays' SOPs ensured reliable, repeatable service for every stock transfer, store restock, or lens delivery.
- Fixed-rate pricing replaced unpredictable per-kilometer fees, helping Saturdays plan budgets and avoid inflated costs from same-day courier apps.
- Daily store replenishment from edging centers was enabled using scheduled dispatch, reducing idle time and eliminating the need for manual coordination.
- Seamless communication and added services, including flexible pickup windows and live support, reduced friction between operations and fulfillment
Dash helped Saturdays build a more consistent, scalable logistics flow that matched the brand’s premium in-store experience:
- Stock transfers became predictable and affordable.
- Lens delivery from the edging center to stores happened faster and with fewer errors.
- Operational burden was reduced through reliable, trained couriers — leading to less escalation and more focus on growth.
In the words of Rendy Mandhadri, Logistics & Inventory Manager at Saturdays:
“We truly appreciate the excellent service provided by Dash. They offer a dedicated courier to support our deliveries across Jabodetabek, which has been a great help in ensuring consistency and efficiency. Their flexibility in accommodating value added services has also been a strong point. A reliable and supportive logistics partner!”
