Customer Overview
Harvesea is a smart, tech-driven seafood and meat distribution platform redefining how freshness moves across Indonesia. From ocean to table, Harvesea connects trusted fishermen and verified distributors to restaurants, retailers, and catering services—ensuring every cut and catch arrives in perfect condition.
Indonesia’s food supply chain faces a persistent challenge: delivering premium proteins across vast distances without compromising freshness or consistency. Whether it’s salmon from Sulawesi or beef from local farms, keeping products cold, fast, and traceable is key. Harvesea was built to make that process seamless.
Through its all-in-one digital platform, customers can order premium seafood and meats—like tuna, shrimp, salmon, beef, and chicken—with flexible delivery schedules, free door-to-door service, and full transparency from source to kitchen.
But as their customer base expanded across multiple cities, one challenge surfaced:
how to scale the freshness promise without losing control of quality and delivery speed.
Challenge
While Harvesea’s sourcing network and cold storage capabilities were world-class, the logistics layer proved complex. Delivering temperature-sensitive products across unpredictable city traffic demanded precision, care, and consistency that traditional couriers couldn’t guarantee.
Key challenges included:
- Temperature Sensitivity: Standard delivery fleets weren’t optimized for cold-chain transport or insulated handling.
- Timeliness: Traffic and multi-stop routes made it difficult to meet precise kitchen delivery windows.
- Limited Visibility: Without real-time tracking, ensuring freshness and reliability was tough.
- Sustainability Goals: Using fossil-fuel vehicles contradicted Harvesea’s commitment to a greener, more sustainable food chain.
To sustain their promise of “fresher and faster,” Harvesea needed a logistics partner that shared their standards—and their values.
Dash Solution
Harvesea partnered with Dash Electric to power their last-mile and mid-mile deliveries—reliably, responsibly, and sustainably.
Dash’s tailored logistics solution included:
- Electric Fleet: 100% electric two-wheelers ensure zero-emission deliveries that align with Harvesea’s sustainability goals.
- Insulated Delivery Boxes: Specially designed to maintain optimal temperature and freshness for seafood and meats.
- Smart Routing System: AI-powered routing enables faster, cost-efficient deliveries across dense city routes.
- Real-Time Tracking: End-to-end visibility lets Harvesea monitor every order’s journey in real time.
- Flexible Network: Scalable and adaptive, Dash’s fleet can support single restaurant drop-offs or bulk distribution runs from central hubs.
Results
Together, Harvesea and Dash have built a logistics network that keeps every order fresher, faster, and greener—from ocean to table.
With Dash, Harvesea can now:
- Keep seafood and meats in optimal condition from pickup to kitchen
- Achieve higher on-time delivery performance and boost customer satisfaction
- Cut carbon emissions through electric mobility
- Integrate logistics seamlessly with Harvesea’s internal tech systems for smoother operations
“Dash Electric has proven to be a highly reliable logistics partner with readily available fleets that ensure on-time/scheduled deliveries. Their adaptability in adjusting SOPs allows us to create personalized services that truly fit our needs, driving customer satisfaction. With tech-enabled solutions that integrate seamlessly into our internal systems, Dash provides real-time visibility and a hassle-free logistics experience.”
— Galang, Co-Founder of Harvesea
